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The FRENCHBYDESIGN blog was launched in March 2010 as Si’s repertoire of Scandinavian, industrial vintage style or simply inspiring interiors. Since its launch, the FRENCHBYDESIGN blog has experienced a rapid growth: 170,000+ Bloglovin’ feed readers (top 5 worldwide blogs in Interior Design rankings)*, 155,000+ Facebook fans, 35,000+ Instagram and 320,000+ Pinterest followers. 

Mainly dealing with interior design, the blog also exposes newly discovered designers, DIY projects, general trends, videos, or any topic Si, its editor, got a crush on. Quotes are also an important part of this blog.

The blog has collaborated with renowned companies such as GladeHPBareMineralsmethodFord, American ExpressPier 1 Imports, Cottonelle, Shutterfly, Behr Paint, or Target.

If you have any question, please check the FAQ page, where we answered the most common questions we get through contact notes.

*Source : Bloglovin’


Si | French By DesignSi is the curator of the FRENCHBYDESIGN blog. This French girl, expatriated in San Francisco, California, likes to mix and match styles and eras to create an eclectic feel to interiors. A self-confessed vintage and design addict, Si likes interiors that “think outside the box” and compiles daily a selection of interiors, house tours, DIY projects or quotes on the FRENCHBYDESIGN blog.

When she’s not busy scouting the web to find the latest trends or DIY home decor projects, Si helps brands develop their strategic branding as a strategic marketing and social media consultant. She also occasionally consults on residential interior design projects.




YLVA SKARP, calligraphy artist, is the designer behind the stunning FRENCHBYDESIGN logo and banner.
Some elements may be a bit unexpected, but I can’t stand perfection – things need to be a little irregular,” says Ylva.

Educated at Roehampton Institute in London, YLVA SKARP has worked 15 years as a professional calligraphy artist and designer. Using calligraphy to form images from words, she mixes the modern with the traditional to create unique pieces for the contemporary home. Leksand, a small town in central Sweden, is where Ylva calls home, yet this Swedish artist’s designs have long been global, with representation in both Europe and the USA. Despite this international presence, Ylva places great value on her work being and remaining 100 percent Swedish.



Sandra Fazzino Contributor SANDRA FAZZINO is a lifestyle portrait and wedding photographer based in the San Francisco bay area, although her routes lead her back to Italy and the northern east coast often. While studying for her BFA in advertising photography at the acclaimed Rochester Institute of Technology, she struggled to find her voice behind the lens. Setting the camera down for several years, she began a career as a photo producer managing large commercial photo shoots for clients such as Nike, Safeway, Dell and AT&T to name a few. Eventually, out of frustration and desire to connect meaningfully with others, she started her business and has never felt so impassioned photographing love in all its splendor, savoring it, keeping it still, so that fleeting moments may be cherished for generations to come.