I had been searching and scouting the web forever, looking for the perfect Boucherouite rug to add a pop of color to my space. And I finally found it.
Secret Berbère is a duo, Wilfrid and Lamia, who lives 6 months a year in one of the poorest areas in Morocco far away from the touristic and jet-set spots – the other half , they divide their time between Valencia, Spain, where their stock is located, and Brussels, Belgium, where they opened their first showroom. When they are in Morocco, they go on expeditions in the Atlas Mountains to scout vintage and newly made rugs, meet the makers and have at heart to develop a sustainable business. It’s so rare these days to come across people with values and principles so strong – they’d rather lose business if it’s done with the wrong intention. And their rugs are absolutely gorgeous. You need to go have a look at these beauties available online.
When found, the rugs are restored and cleaned, carefully packed and shipped worldwide so they are ready for your home when the mailman rings the door bell. I highly recommend Secret Berbère if you’re looking for a Moroccan rug. Their rugs are made with love and by people who want to share values that tend to be lost these days.